VOLUME HAIR CARE

Volume is a hair care brand that likes to make a statement and stand out among their competitors. Their style is bold and memorable and is reflected in the typography, colour and brand pattern. The use of bold colours and patterns creates a sense of high-quality and appeals to their target audience. The structured elements and art deco-inspired typeface strengthens that and positions the brand as professional . Striking colours make it immediately attention-grabbing. This is complimented with a pattern that incorporates elements from the letters and is inspired by constructivism. The abstract style makes the branding unforgettable.