SUNGLASSES AND ACCESSORIES

A sunglasses company with a bold and colourful style. The branding is attention-grabbing with summery colours. This makes the brand friendly and inviting. The bold sans serif typeface makes a statement just like a good pair of sunglasses. The colour palette balances the bold logo for a modern look. The wave effect in the logo enhances the summer vibe of the brand and is repeated throughout the branding, making it consistent and recognizable. The illustrations are fun and show their products, complimented with feminine elements.