PICNIC CLUB

Picnic Club is a brand for pop-up picnics. The owner Dahlia decided to take her love of picnics and being outdoors on sunny days with her family, friends and her lover to create something magical. She is also considering offering DYI-boxed picnics for customers to set one up themselves. This brand, specifically the typography, was retro-inspired. The script typeface gives the brand a personal feel and a sense of warmth. This is enhanced with the fall-inspired colour palette and inviting shades. The brand pattern adds a cozy and welcoming feeling. The checkered style is trendy and connects to picnic blankets giving people a nostalgic feel.