FYNDERS KEEPERS

Fynders Keepers is a clothing retailer based in the UK. They are the home of vintage and second hand clothing & accessories, with sustainability and badass fashion being the keywords to their brand. The brand pattern is influenced by retro design and includes various stickers that can be used separately on all design collateral. They represent the brand's values and showcase phrases that are associate with their style and have a positive message. This is enhanced with a retro-style, bubbly typeface which is used for the typography. The main typeface gives the brand a one-of-a-kind look with unique style of the letters just like their clothes. The colour palette is limited which balances the bold logo and illustrations. The energetic orange and balancing blue perfectly capture the brands message and gives them a consistent and recognizable style. The overall style is more feminine which appeals to their target audience.